Vendor Advocacy
EXPERT REPRESENTATION ON YOUR SIDE
TRUST VERIFY DECIDE
The vendor decides. Pathfinder oversees. The selling agent executes.
THE STRUCTURE MATTERS
VENDOR
RETAINS ULTIMATE DECISION MAKING POWER
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Appoints Pathfinder
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Approves the selling agent
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Sets the reserve
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Accepts or rejects offers
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Decides whether to sell
PATHFINDER
REPRESENTS THE VENDOR
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Selects the right agent
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Negotiates the commission
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Oversees the campaign
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Evaluates the offers Holds
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the selling agent accountable
SELLING AGENT
EXECUTES CAMPAIGN
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Markets the property
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Manages buyer enquiries
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Conducts inspections
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Builds competition
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Negotiates the sale
Your trusted “third eye” for selling your home
A HEALTHY BALANCE
Oversight+Execution
One protects the vendor. One executes the campaign.
PATHFINDER
REPRESENTS THE VENDOR
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Selects the right agent
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Negotiates the commission
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Oversees the campaign
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Evaluates the offers
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Protects the result
SELLING AGENT EXECUTES CAMPAIGN
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Markets the property
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Manages buyer enquiries
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Conducts inspections
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Builds competition
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Negotiates the sale
A SECOND PROFESSIONAL JUDGMENT WHEN IT MATTERS MOST.
The person running the campaign should not be the only person evaluating it.
OVERSIGHT + EXECUTION
PATHFINDER PROTECTS
Pathfinder monitors the process, evaluates offers and protects the vendor from making major decisions based solely on the selling agent’s advice.
THE SELLING AGENT EXECUTES
The selling agent focuses on marketing, buyer engagement, inspections and frontline sales activities.